ZB Done For You — Human-led patient acquisition for surgeons
Strategy · Creative · Media · Human follow-up

We bring interested surgical prospects to your clinic.

We research your market, build and produce the campaign, run it to the right audience, and have trained people call every lead. We also prepare the new-patient profile—including their needs, motivation, goals, basic details and photos—before the confirmed consultation arrives.

You approve the plan On-location production Humans call every lead Patient profile prepared Follow-up through attendance
A surgeon in navy scrubs speaking during a professionally filmed campaign shoot
On-location creativeRecording
04 Campaign productionSurgeon-led creative, filmed around the approved plan.
01 · The gap nobody owns

A form fill is not a consultation.

The most important work starts after somebody responds to an ad. If nobody owns the conversation, the follow-up and the appointment, even good leads disappear. We own that entire middle.

Where ordinary lead generation stops
An ad generates a name and phone number
The lead is exported or emailed to your team
Your front desk inherits the chasing
Calls and follow-ups compete with clinic work
Interest cools before a conversation happens
Where our responsibility ends
A trained person calls the lead directly
Their procedure interest and timing are understood
A suitable consultation is scheduled
New-patient details, goals and photos are prepared
The relationship stays warm through follow-up
They arrive at your clinic ready for the conversation
02 · One accountable system

From market research to the person at your door.

Every campaign is built around the surgeon, the practice and the local market. You approve the strategy and creative before launch, while our team manages the response, prepares each new-patient profile and carries the relationship through arrival.

01
Discovery

We learn the practice in depth

Procedures, patient profile, positioning, geography, consultation capacity, brand voice and the details that make your practice different.

02
Intelligence

We research your competitors

We study the local landscape, existing offers, messages, creative patterns and audience gaps before deciding what your campaign should say.

03
Strategy

We present the advertising plan

You see the campaign angle, audience, content plan and execution path. We discuss it together and move only after you approve it.

Client approval checkpoint
04
Production

We come to you and shoot

Our team produces authentic video creative at your practice, built around the approved plan and the trust a prospective patient needs to feel.

05
Post-production

We edit, refine and present

We shape the footage into campaign-ready creative and show you the final edits. Nothing runs until the creative is approved.

Final creative approval
06
Campaign

We launch to the right audience

The ads are targeted around your market, procedures and prospective-patient profile, then managed and refined using real campaign response.

07
Human contact

Our team calls every lead

No AI closer and no lead list handed to your receptionist. Trained people start the conversation, understand the interest and guide the next step.

08
Patient preparation

We prepare the new-patient profile

We gather their basic details, what they need, why they need it, the outcome they want and their submitted photos—so your team understands the person before they arrive.

Needs · motivation · goals · photos
09
Pipeline ownership

We follow through until they arrive

We keep the pipeline moving with continued communication, confirmation and rescheduling support until the interested prospect shows at your clinic.

Connected patient journey

One pipeline. Six controlled moments.

The work stays connected from market research through arrival. Before the consultation, we also prepare the person’s details, needs, motivation, goals and submitted photos for your team.

Practice intelligence → confirmed attendanceContinuously owned
01
ResearchPractice, market and competitors understood.
02
ProduceApproved surgeon-led creative filmed and edited.
03
ReachCampaigns launched to the relevant audience.
04
ConverseEvery enquiry personally called and understood.
05
PrepareDetails, needs, goals and submitted photos collected.
06
ConfirmScheduling and follow-up maintained through arrival.
AlwaysStrategy and creative approval
Before arrivalPaperwork, goals and photos ready
Through arrivalPipeline communication maintained
03 · Human by design

No bots between interest and trust.

Surgery is personal. People have real questions, uncertainty and timing concerns. That is why every lead is managed by a trained human team that listens, follows up and prepares the information your practice needs before the consultation.

Your team receives context, not just a name: what the person needs, why they need it, their goal, basic details and submitted photos. Medical advice and the clinical consultation remain with the practice.
A trained patient-concierge team personally calling and following up with enquiries
Human conversation in progressEvery enquiry enters a real calling workflow.
Lead management desk
One conversation, continuously owned
100% human
01
Call personallyEvery new enquiry enters a real human calling workflow.
02
Understand intentWe listen for the procedure, motivation, timing and practical fit.
03
Prepare the profileWe collect basic details, needs, motivation, goals and submitted photos.
04
Schedule clearlyThe consultation date, location and expectations are made clear.
05
Maintain momentumQuestions, hesitation, reminders and rescheduling remain with us.
You receive a prepared person, not an untouched form submission. The conversation, paperwork and follow-up are already underway.
04 · Built with you, operated for you

Your brand never goes live on guesswork.

We bring the research and execution. You keep control of how your practice is represented. Three clear checkpoints keep the work aligned without turning marketing into your second job.

CHECKPOINT / 01

Strategy approval

Review the audience, campaign angle, messaging and shoot plan before production begins.

CHECKPOINT / 02

Creative approval

See the final edited ads and approve how you and your practice appear before launch.

CHECKPOINT / 03

Pipeline feedback

Tell us what you are seeing in consultations so targeting and conversations can keep improving.

05 · The working relationship

We carry the pipeline. You stay focused on the consultation.

The responsibility line is simple. We handle patient acquisition, human follow-up, new-patient preparation and attendance; your practice takes over for the clinical consultation when the person arrives.

We own

Before the consultation
Practice and market discovery
Competitor research
Campaign planning
On-location video production
Editing and creative refinement
Audience targeting and ad management
Calling every incoming lead
Understanding interest and timing
Preparing new-patient paperwork and submitted photos
Consultation scheduling
Ongoing follow-up and rescheduling

You own

Practice expertise
Give us the depth we need during discovery
Join the planned video shoot
Approve the strategy and final creative
Provide suitable consultation availability
Welcome and consult the prospective patient
Your time stays where it has the highest value: with the person in front of you.
06 · What “confirmed” means

A confirmed person. A prepared profile.

Before the person arrives, your team already knows what they need, why they need it, the result they hope to achieve, their basic details and the photos they submitted. You can begin the consultation with context instead of starting from a blank page.

Relevant to the practiceThe enquiry came through a procedure and market-specific campaign.
Spoken to by a personA member of our team has had a real conversation with them.
Interest made clearThey have explained what they are exploring and why they want to meet.
New-patient profile preparedBasic details, needs, motivation, goals and submitted photos are ready for your team.
Time and place confirmedThey know when and where the consultation is taking place.
Contact maintainedWe remain responsible for the follow-up leading into attendance.
07 · Straight answers

What surgeons usually want to know.

What makes this different from a lead-generation agency?+
A lead-generation agency usually stops when a form is submitted. We continue into human calling, new-patient preparation, scheduling and ongoing follow-up. Our intended handoff is an interested person arriving for a confirmed consultation with useful context already prepared for your team.
Do you use AI to call or manage our leads?+
No. Leads are called and managed by trained people. We believe a decision as personal as elective surgery deserves a real conversation, active listening and human follow-through.
Do we approve the advertising before it runs?+
Yes. We first present the campaign plan for your approval. After filming, we edit the creative and present the final versions for approval before launch. Your practice is never represented publicly without your sign-off.
Do you handle the video production?+
Yes. Once the plan is approved, we come to your location to film the agreed content. Our team then edits the footage into campaign-ready ads and works through the approval process with you.
What happens when someone does not answer immediately?+
They stay in the managed pipeline. Our team continues the follow-up rather than treating one missed call as a dead lead. When someone is interested but timing changes, we keep communicating and help reschedule the consultation.
What information is prepared before the consultation?+
We prepare the new-patient paperwork with their basic details, what they need, why they need it, the outcome they want and the photos they submit. This gives your team a clearer understanding of the person before they walk through the door.
What do you need from our practice?+
We need a thorough onboarding conversation, honest information about your practice and market, your participation in the planned shoot, timely approval of the strategy and edits, and consultation availability that our team can schedule against.
What happens when the person arrives at our clinic?+
Your practice takes over for the consultation and all clinical discussion. Our role is to bring a confirmed, interested prospective patient whose goals, motivation, basic details and submitted photos have already been prepared for your team.
08 · Start with the market

Let’s map the patient journey for your practice.

Tell us where you operate and which procedures you want to grow. We’ll show you how acquisition, human follow-up and pre-arrival patient preparation could work around your practice.

01
Share the practiceYour market, procedures and current consultation goals.
02
Discuss the opportunityWe identify the questions research needs to answer.
03
Decide if the fit is rightA clear conversation before either side commits.

Discuss your market

Give us the essentials and we’ll use them to prepare the first conversation.

We’ll review your details and contact you to arrange the conversation.

Thank you.

Your practice details are ready for review. We’ll contact you to arrange the first conversation about your market and procedures.

Stop inheriting lead follow-up. Put a human team between the ad and your clinic.
Discuss your market